Kickapoo Lucky Eagle Casino: Valued Guest Research
LocationEagle Pass, Texas
SkillsConsumer survey, Analytics
For Kickapoo Lucky Eagle Casino in Eagle Pass, Texas, Ms. Leckert designed, conducted, and analyzed a survey of its valued guests. The survey was designed to reveal details about the existing customer base, levels of satisfaction, and to test potential development alternatives such as an additional hotel, resort-style amenities, multi-function space, new restaurants, and special events. Both general and specific development options were evaluated in terms of attractiveness to guests, likelihood of use, and price point. Statistical comparisons of responses were made, and a clear picture of guest preferences and the potential success of various endeavors established. The results of the survey are currently being used by the client to program their development plans.