Consumer desires have changed, and the gaming and entertainment industries are at a crossroads. For casino resorts to attract and retain customers, they must “reposition themselves as a premier destination for all consumers, including non-gamers, integrating various elements and attractions within as a part of a broader destination experience,” according to the latest piece by…
The December issue of GGB Global Gaming Business Magazine leads with the Top 10 industry trends for 2023, including integrated resorts in Europe, microbetting, casino marketing changes, and Trend #4: Texas Teases by CSG Managing Partner Suzanne P. Leckert. The article addresses the potential for casino gaming legislation in Texas: The rumors have been going around…
The following article by CSG Principals, Scott Fisher and Suzanne Leckert, was recently featured in GGB News: When seeking advice from consultants, don’t just take their word for it or even their data. Information compiled years ago may not be applicable to current situations so make sure your data is up to date. Making decisions…
The City of Danville, Virginia has selected and is in negotiations with its preferred casino gaming operator, Caesars Entertainment. We applaud the leadership and hard work of Danville’s Mayor, City Council, City Manager, previous and Interim Directors of Economic Development, and numerous City staff in achieving this milestone for the community. In March 2019, the…
On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…
Earlier this month, the Illinois General Assembly passed legislation that paves the way for a major expansion of gaming in the state. Slots at racetracks and airports, new casinos in six new cities (including Chicago), as well as sports betting proximate to large stadiums around the state will all add to the existing gaming landscape…
Nothing can truly prepare you for some of life’s major milestones. First job, first house, first child, first start-up . . . At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to look back on where we started, and the lessons learned on the way. I have learned…
Keeping up with the latest research, trends, and technology can be exhausting in any industry. From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back burner. However, I’ve managed to fit in some really interesting in-person and online training courses over…
I need to preface this by saying I’m a Saints fan who was in the Superdome when their season came to an abrupt end, so I’m particularly bitter about the NFL right now, as are many sports fans along the Gulf Coast. To the extent that, for the first time in decades, I won’t be…
Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market. Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…