Gaming Meets Hospitality
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Gaming Meets Hospitality

Consumer desires have changed, and the gaming and entertainment industries are at a crossroads. For casino resorts to attract and retain customers, they must “reposition themselves as a premier destination for all consumers, including non-gamers, integrating various elements and attractions within as a part of a broader destination experience,” according to the latest piece by…

Cautiously Curious and Learning More about AI
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Cautiously Curious and Learning More about AI

I’ve got to admit a couple of things.  First, I’m still curious about AI. Second, this year I fell a bit behind in my required continuing education to maintain my AICP certification.  Between preparing for and completing the 16-week Goldman Sachs 10KSB Program and simultaneously managing and working in our company, I just didn’t finish…

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Check the Freshness Date

The following article by CSG Principals, Scott Fisher and Suzanne Leckert, was recently featured in GGB News: When seeking advice from consultants, don’t just take their word for it or even their data. Information compiled years ago may not be applicable to current situations so make sure your data is up to date. Making decisions…

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City of Danville, Virginia Selects Caesars Entertainment

The City of Danville, Virginia has selected and is in negotiations with its preferred casino gaming operator, Caesars Entertainment. We applaud the leadership and hard work of Danville’s Mayor, City Council, City Manager, previous and Interim Directors of Economic Development, and numerous City staff in achieving this milestone for the community. In March 2019, the…

G2E Presentation: Demographic and Psychographic Analytics
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G2E Presentation: Demographic and Psychographic Analytics

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada.  This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…

Reflections on Our First Year in Business
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Reflections on Our First Year in Business

Nothing can truly prepare you for some of life’s major milestones.  First job, first house, first child, first start-up . . .  At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to look back on where we started, and the lessons learned on the way. I have learned…

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Life-Long Learning (or what I’ve learned recently)

Keeping up with the latest research, trends, and technology can be exhausting in any industry.  From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back burner.  However, I’ve managed to fit in some really interesting in-person and online training courses over…

Sports Betting Success Indicators: Consumer Behaviors
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Sports Betting Success Indicators: Consumer Behaviors

Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market.  Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…

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A Few of Our Favorite Things . . .

At Convergence Strategy Group, we are a team of lifelong learners.  We are always seeking more information, better ways of doing things, and insights from across the globe.  In the spirit of the holidays, Convergence Strategy Group would like to share a few of our go-to online resources – a few of our “favorite things”…

The Path Toward Sports Betting for Native American Tribes
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The Path Toward Sports Betting for Native American Tribes

If you read the news, it appears that the entire United States gaming industry is obsessed with sports betting.  Hungry for new product offerings and approaches, operators see the potential that sports betting has to produce new revenue streams.  Sports betting and iGaming are very popular with players and largely profitable for operators across the…