G2E Presentation: Demographic and Psychographic Analytics

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services' Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. ...

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Online Elephant in the Room

By: Suzanne P. Leckert, AICP Excerpts from article published in iGaming Business North America Since my last article for iGB North America in August 2018, sports betting fervor in the United States has only increased. To date, 32 states (probably more...

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Reflections on Our First Year in Business

Nothing can truly prepare you for some of life’s major milestones.  First job, first house, first child, first start-up . . .  At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to...

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Life-Long Learning (or what I’ve learned recently)

Keeping up with the latest research, trends, and technology can be exhausting in any industry.  From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back...

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Sports Betting Success Indicators: Consumer Behaviors

Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market.  Utilizing proprietary consumer behavior data,...

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The Path Toward Sports Betting for Native American Tribes

If you read the news, it appears that the entire United States gaming industry is obsessed with sports betting.  Hungry for new product offerings and approaches, operators see the potential that sports betting has to produce new revenue streams. ...

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Opportunities in Sports Betting: Part 2

We live in an age where data are abundant.  This abundance allows analysts such as me the ability to delve deeper than ever before into markets, and to more fully understand their potential.  With the spread of sports betting...

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Who We Are and What We’re All About

While Convergence Stategy Group is new firm, Dr. Scott Fisher and I have been active in the development, casino gaming, economics, and planning sectors for more than two decades.  Recently, we were fortunate to sit down with Roger Gros...

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Integrated Resorts in Japan: When, Where, and How Much?

The Japan Gaming Congress packed the conference room at the Conrad Tokyo this week with more than 500 attendees, many of which showed enthusiasm that the Diet will pass the Integrated Resort gaming bill in June. If this happens...

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Coming Full-Circle: Japan Gaming Congress 2018

Japan Gaming Congress starts next week in Tokyo, coinciding with a busy legislative season (ending June 20) that is tackling several issues relating to Integrated Resorts (“IRs”). On April 27 a consensus was reached between the ruling coalition of...

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