I was recently asked to speak on a panel during the Digital Play Summit at the Indian Gaming Association Tradeshow and Convention on the topic of Omni-Channel gaming (offering online casino games in addition to bricks and mortar), and how shifting consumer behaviors are reshaping gaming. Interesting and timely topic (check), highly successful and impressive…
I’ve got to admit a couple of things. First, I’m still curious about AI. Second, this year I fell a bit behind in my required continuing education to maintain my AICP certification. Between preparing for and completing the 16-week Goldman Sachs 10KSB Program and simultaneously managing and working in our company, I just didn’t finish…
On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…
By: Suzanne P. Leckert, AICP The second article in Suzanne Leckert’s series discussing online and mobile sports betting for iGaming Business North America: Since my last article for iGB North America in August 2018, sports betting fervor in the United States has only increased. To date, 32 states (probably more by the time this article…
Nothing can truly prepare you for some of life’s major milestones. First job, first house, first child, first start-up . . . At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to look back on where we started, and the lessons learned on the way. I have learned…
Keeping up with the latest research, trends, and technology can be exhausting in any industry. From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back burner. However, I’ve managed to fit in some really interesting in-person and online training courses over…
Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market. Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…
If you read the news, it appears that the entire United States gaming industry is obsessed with sports betting. Hungry for new product offerings and approaches, operators see the potential that sports betting has to produce new revenue streams. Sports betting and iGaming are very popular with players and largely profitable for operators across the…
We live in an age where data are abundant. This abundance allows analysts such as me the ability to delve deeper than ever before into markets, and to more fully understand their potential. With the spread of sports betting in the United States, it can be helpful for legislators, investors, developers, operators, sports teams, and…
While Convergence Stategy Group is new firm, Dr. Scott Fisher and I have been active in the development, casino gaming, economics, and planning sectors for more than two decades. Recently, we were fortunate to sit down with Roger Gros of Global Gaming Business to discuss what we have in store. You can access the Global…