G2E Presentation: Demographic and Psychographic Analytics
On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino operators, industry suppliers, gaming commissions, investors, developers, designers, construction professionals, and more.
Leckert and Witterschein’s presentation addressed issues such as: the importance of taking care of your customers and knowing what is really important to them (if might not be what you think); and that in order to gain new customers you have to know more than the next guy and know what to do with that information. A copy can be accessed here: Leckert and Witterschein.G2E2019.