Chicago and Northern Illinois Casino Market Assessments
SkillsProject Feasibility, Market Research, Demographic and Psychographic Analytics, Geographic Information Systems (GIS), Strategy Development
Convergence Strategy Group has performed market assessments for multiple potential casino sites in the Northern Illinois market, including the Chicago region. The competitive casino environment was evaluated in terms of property performance and market share, as well as the impacts of video lottery terminals. The regional population was evaluated in terms of size, income levels, and gaming behavior. Analyses of supply and spending per capita were performed to gauge relative saturation in the regional market, and the potential contributions of Chicago region tourism to new and existing casino facilities were assessed. These exercises resulted in projections of the potential performance of new casinos to the marketplace, as well as the expected impacts on existing operations. CSG continues to assess the Chicago and Northern Illinois gaming market dynamics.