Kansas Racetrack Casino Assessment
SkillsProject Feasibility, Geographic Information Systems (GIS), Demographic and Psychographic Analysis, Market Research
To assist in the drafting of enabling legislation, Dr. Fisher and Ms. Leckert recently performed an in-depth assessment of the potential for re-introducing casino style gaming to racetracks in Kansas. Considering the regional demographics, highly competitive environment, and shifts in consumer and gamer behavior with regard to sporting events, the Convergence Strategy Group team forecasted the potential visitation and revenue generation of two such facilities in Kansas, as well as the resulting cannibalization of business from existing operators. The results of this study are currently being evaluated by the Kansas State Legislature in consideration of two bills before the body.