For a private development group, CSG assessed the casino gaming market potential for a proposed Dream Hotel in Las Vegas, Nevada. Dream Hotels, a luxury boutique hotel brand in select markets worldwide, planned to develop a 450-room hotel and casino on the Las Vegas Strip. The Dream brand and the facility positioning were unique to Las…
For a confidential client, CSG assessed the potential differences in gaming behavior between ethnic and racial market segments, with a particular focus on the Hispanic market. Highly accurate location-based intelligence (mobile phone tracking data) was used to evaluate the actual visitation to the client’s facilities by demographic segment, which was then compared to the properties’…
North Carolina VLT and Gray Market Machine STudy (2023/2024) For a confidential entity, Convergence Strategy Group assessed the potential for video lottery terminal (VLT) devices across the state of North Carolina, as well as the machines’ potential impacts on existing gaming in the region. Competition from illegal or “gray market” machines was evaluated, the prevalence…
Hard Rock International, Athens, Greece For Hard Rock International’s massive leisure development project planned for the €8 billion Hellinikon development site in Athens, Greece, Convergence Strategy Group provided a gaming market assessment, analysis of operating pro forma, and assistance in finalizing financing with Greece-based banking institutions. This “city within a city” is located at the…
In 2022, Convergence Strategy Group was retained by the City of Waukegan, Illinois to evaluate the Illinois Gaming Board’s approved resort casino development for Waukegan, Full House Resorts’ American Place, including its potential social and economic impacts. CSG independently assessed the visitation and revenue potential for the 2,000-position gaming facility via a drive-time based gravity model for the…
Convergence Strategy Group worked with City leadership from the initial consideration of bringing gaming to Danville, through the process of operator selection and final negotiations with its selected operator, Caesars Entertainment. The stated goal of the state legislation was to assist economically distressed communities in Virginia, with Danville named as one of 5 potential casino locations. In…
Convergence Strategy Group performed a casino gaming market assessment and hotel market assessment for a confidential Native American Tribe located in Southern California. The highly competitive environment was assessed in terms of supply and demand for casino gaming as well as facility amenities such as hotel rooms and luxury suites, resort pools, entertainment, food and…
For Kickapoo Lucky Eagle Casino in Eagle Pass, Texas, Ms. Leckert designed, conducted, and analyzed a survey of its valued guests. The survey was designed to reveal details about the existing customer base, levels of satisfaction, and to test potential development alternatives such as an additional hotel, resort-style amenities, multi-function space, new restaurants, and special events. Both…