For a confidential client, CSG assessed the potential differences in gaming behavior between ethnic and racial market segments, with a particular focus on the Hispanic market. Highly accurate location-based intelligence (mobile phone tracking data) was used to evaluate the actual visitation to the client’s facilities by demographic segment, which was then compared to the properties’…
North Carolina VLT and Gray Market Machine STudy (2023/2024) For a confidential entity, Convergence Strategy Group assessed the potential for video lottery terminal (VLT) devices across the state of North Carolina, as well as the machines’ potential impacts on existing gaming in the region. Competition from illegal or “gray market” machines was evaluated, the prevalence…
Hard Rock International, Athens, Greece For Hard Rock International’s massive leisure development project planned for the €8 billion Hellinikon development site in Athens, Greece, Convergence Strategy Group provided a gaming market assessment, analysis of operating pro forma, and assistance in finalizing financing with Greece-based banking institutions. This “city within a city” is located at the…
For the Eastern Band of Cherokee Indians‘ resort casino in North Carolina, Harrah’s Cherokee Valley River, Convergence Strategy Group assessed the feasibility of a large-scale property expansion to strategically position the property for the future. The $275 million expansion project, which broke ground in October 2022, will build on the success of the resort casino which opened in…
In 2022, Convergence Strategy Group was retained by the City of Waukegan, Illinois to evaluate the Illinois Gaming Board’s approved resort casino development for Waukegan, Full House Resorts’ American Place, including its potential social and economic impacts. CSG independently assessed the visitation and revenue potential for the 2,000-position gaming facility via a drive-time based gravity model for the…
Convergence Strategy Group was retained by St. Tammany Corporation to conduct a Community Impact Study with regard to the potential development of the Camellia Bay Resort Casino and Marina adjacent to Lake Pontchartrain in Slidell. Evaluated were the potential range of impacts that the large resort casino project could have on Slidell, the surrounding community and St. Tammany Parish…
Convergence Strategy Group worked with the City of Richmond’s Department of Economic Development to determine the market potential for a casino resort operation in the city, assess potential community impacts, assist the City’s evaluation panel in their review of RFP bid responses, and to help the City negotiate optimal partnership terms with the development group ultimately selected,…
Convergence Strategy Group worked with City leadership from the initial consideration of bringing gaming to Danville, through the process of operator selection and final negotiations with its selected operator, Caesars Entertainment. The stated goal of the state legislation was to assist economically distressed communities in Virginia, with Danville named as one of 5 potential casino locations. In…
Convergence Strategy Group, as part of a large and diverse team led by Spectrum Gaming Group addressing all aspects of the gaming industry in New York for the State (from casinos to lottery, horse racing, sports betting, tax and licensing policies and socioeconomic impacts), assessed the future potential for both existing gaming statewide as well…
Convergence Strategy Group has performed market assessments for multiple potential casino sites in the Northern Illinois market, including the Chicago region. The competitive casino environment was evaluated in terms of property performance and market share, as well as the impacts of video lottery terminals. The regional population was evaluated in terms of size, income levels,…