G2E Presentation: Demographic and Psychographic Analytics

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services' Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. ...

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Life-Long Learning (or what I’ve learned recently)

Keeping up with the latest research, trends, and technology can be exhausting in any industry.  From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back...

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Traffic Patterns and their Impact on Project Success

As real estate professionals have repeated for years, “location, location, location”.  When our clients begin the process of planning large and small-scale development projects, the location is generally a given.  A parcel may already be owned, and our client...

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Opportunities in Sports Betting: Part 2

We live in an age where data are abundant.  This abundance allows analysts such as me the ability to delve deeper than ever before into markets, and to more fully understand their potential.  With the spread of sports betting...

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