Project Details

Location

Thailand

Skills

Market Assessment, Feasibility, Competitive Assessment

Project Description

For a confidential client, CSG is providing analytical support and forecasts of the potential for legalized integrated resort casinos in Thailand.  Through a multi-year engagement, CSG has assessed the gaming revenue potential for multiple development sites across the country, including several locations and competitive scenarios for a large-scale IR in Bangkok.

CSG’s principals initially conduced desk-top analyses to provide the basis for client negotiations with government officials, followed by on-site evaluations, research, and in-depth modeling and forecasting of the potential for a new regulated IR industry in Thailand.  We continue to provide forecasts and recommendations to the the client, supporting additional negotiations with government officials and local development partners, with the goal of achieving industry-friendly legislation which also addresses the needs of the Thai people. 

The quantitative outputs of the casino demand forecasts have included:

  • For each development location (8 locations), and country-wide, under multiple competitive scenarios
    • Regional market
      • Projections of GGR and gamer visits, including breakdown of mass market, premium mass, and VIP
    • Base tourism market
      • Projections of GGR and gamer visits, including breakdown of mass market, premium mass, and VIP
    • Induced tourism market
      • Projections of GGR and gamer visits from mass and premium market tourist gaming market
      • Projections of GGR and gamer visits from the VIP market tourist market
    • Recommendations regarding optimal # of slots, mass market tables and VIP tables for each site alternative, based on demand projections.

CSG continues to work with our client to help bring their ideas to fruition in Thailand.