Project Details

Location

United Arab Emirates

Skills

Market analysis, Strategic planning, Feasibility

Project Description

For a confidential client, CSG has assessed the gaming revenue potential for the United Arab Emirates gaming market, and more specifically, multiple potential development sites.  As this exciting market begins to open up to gaming development, CSG continues to work with our client to help bring their ideas to fruition in UAE. 

Our initial analyses began with a regional and tourism demographic overview, as the market is expected to have a unique mix of visitors and the local population is largely comprised of an ex-pat population, and there is a strong and rapidly expanding business and tourism industry.  Any gaming development in UAE is expected to be positioned as a flagship property, likely drawing visitors from throughout the Middle East, as well as from the Americas, Europe, and Asia. 

CSG projected the gaming market potential for casino IR alternatives, including visitation and GGR potential for the market as a whole and separately for the client’s proposed locations.  The quantitative outputs of the casino demand forecast included:

  • Projections of GGR and gamer visits from the regional gaming market, including breakdown of mass market and VIP
  • Projections of GGR and gamer visits from the base tourist gaming market, including breakdown of mass market and VIP
  • Projections of GGR and gamer visits from the induced, mass market tourist gaming market
  • Projections of GGR and gamer visits from the induced, VIP market tourist market for the site alternatives
  • Recommendations regarding optimal # of slots, mass market tables and VIP tables for each site alternative, based on demand projections.