Market & Audience Analytics

In-depth analysis of market-area population characteristics, visitation patterns, and customer behavior to support positioning, programming, and investment decisions.

Core Services

Market & Audience Analytics

Service Overview

Characteristics, behaviors, attitudes, and magnitude of the population in a market area.

We have been studying markets and their participants for decades, identifying patterns, and illuminating opportunities for our clients.  From basic demographics, to in-depth business performance insights, to mobile phone tracking data, CSG provides skilled and refined analyses of the data underlying the markets. 

Portfolio

  • Thailand Integrated Resort Market Assessment

    For a confidential client, CSG is providing analytical support and forecasts of the potential for legalized integrated resort casinos in…

  • Cedar Rapids Casino License, Peninsula Pacific Entertainment

    For Peninsula Pacific Entertainment, Convergence Strategy Group provided a series of analyses and support, including feasibility studies, competitive market assessments,…

  • Hispanic Gaming Participation Assessment

    For a confidential client, CSG assessed the potential differences in gaming behavior between ethnic and racial market segments, with a…

  • VLT Machines

    North Carolina Video Lottery Terminal and Gray Market Machine Impact Assessment

    North Carolina VLT and Gray Market Machine STudy (2023/2024) For a confidential entity, Convergence Strategy Group assessed the potential for…

  • Hard Rock International, Athens, Greece

    Hard Rock International, Athens, Greece For Hard Rock International’s massive leisure development project planned for the €8 billion Hellinikon development…

  • City of Waukegan, IL – Casino Socioeconomic Impact Assessment

    In 2022, Convergence Strategy Group was retained by the City of Waukegan, Illinois to evaluate the Illinois Gaming Board’s approved resort casino…

  • City of Danville, Virginia: Comprehensive Casino Selection Services

    Convergence Strategy Group worked with City leadership from the initial consideration of bringing gaming to Danville, through the process of operator…

  • Southern California: Native American Resort Casino

    Convergence Strategy Group performed a casino gaming market assessment and hotel market assessment for a confidential Native American Tribe located…

  • Kickapoo Lucky Eagle Casino: Valued Guest Research

    For Kickapoo Lucky Eagle Casino in Eagle Pass, Texas, Ms. Leckert designed, conducted, and analyzed a survey of its valued guests. The…

Stay Connected

Insights and updates from Convergence Strategy Group