Strategy and change in Today’s casino gaming industry
The casino gaming industry in 2025 is in flux, between tax law changes (i.e. sports betting tax rates in Louisiana, Maryland, New Jersey, and of course Illinois, and loss deduction provisions of the beautiful bill), evolving regulations (i.e. sweepstakes and VGMs), shifting consumer demographics and preferences, and the need to balance economic growth with community impact.
What are we keeping an eye on:
1. New Markets: Navigating Legislative and regulatory frameworks
Countries such as Thailand and Brazil, where games of chance are deeply imbedded in the culture yet not currently legal, are exploring what a strongly regulated casino resort industry could mean. Both countries’ recent pauses on their casino bills, while rooted in internal politics, will perhaps allow for a more clearly defined and stable environment for potential future operators, while also addressing the public’s concerns.
In the U.S., states such as Texas, Georgia, and South Carolina continue to show growing public support for casino expansion, yet they face persistent legislative hurdles. The best practices developed over decades of a well-regulated industry are increasingly coming to the forefront of the discussion, not just the economics associated with these large-scale developments. These shifts create both opportunities and uncertainties for operators and developers. Those able to anticipate regulatory changes and align their strategies accordingly will come out on top. Our work in Danville, Virginia, where we assisted the City through initial due diligence and the legislative process, and guided the city through a rigorous RFP process to ultimately select Caesars Entertainment, is just one case where hands-on strategy development rooted in a deep understanding of market dynamics and the impacts of these types of projects led to success.
2. Integration of Digital and In-Person Experiences (Omni-Channel)
The gaming public today expects just as much from their gaming experience as any other leisure or entertainment product – seamless integration of the online and in-person experiences. First-mover states in digital gaming have enjoyed significant revenues, but the challenge lies in integrating these platforms with the allure of brick-and-mortar casinos. Operators are increasingly investing in technology to enhance engagement, while building on the appeal of their physical properties.
3. Economic and Community Impacts
Countries, States and communities considering gaming expansion are increasingly concerned with the potential economic and socioeconomic impacts from casinos. The traditional metrics of direct and indirect job creation, tax revenues, and direct and indirect impacts on an economy don’t tell the whole story. Concerns about market saturation and social implications persist, in addition to a need for understanding the real-world costs on communities. Starting with market analyses and feasibility studies as a base, we have successfully guided communities such as Waukegan, Illinois by identifying potential issues and expenses they need to budget and plan for. Understanding the potential impacts allows communities to plan strategically to ensure economic growth while addressing stakeholder concerns and developing responsibly.
Looking Ahead
The casino gaming industry continues to evolve, and regulatory agility, technological innovation, and community-focused strategies will drive success. I’d love to hear your thoughts on these trends or discuss how we can support your next project. Reach out, and let’s shape the future of gaming together.
Connect with me on LinkedIn or by email: spleckert@convergencestrat.com
