Consumer desires have changed, and the gaming and entertainment industries are at a crossroads. For casino resorts to attract and retain customers, they must “reposition themselves as a premier destination for all consumers, including non-gamers, integrating various elements and attractions within as a part of a broader destination experience,” according to the latest piece by…
Nearly 16 weeks ago, I embarked on a grueling plan to make myself a better business leader and better advisor to my clients through the Goldman Sachs 10KSB program developed by Babson College (the nation’s top-ranked school for entrepreneurship).
Convergence Strategy Group’s Suzanne Leckert participated in a recent forum hosted by the St. Tammany Parish Chamber of Commerce to address community concerns about the proposed Camellia Bay Resort Casino in Slidell, Louisiana. Ms. Leckert discusses the potential impacts of this resort casino development on the community. Watch the video here: Community Impact Assessment Discussion…
When the State of Virginia legalized casinos for five economically distressed cities last year, Danville was the only city that went through a request for proposal process to find a developer for a casino in that town. The city hired Convergence Strategy Group to handle the process, which just ended with the city choosing Caesars…
The City of Danville, Virginia has selected and is in negotiations with its preferred casino gaming operator, Caesars Entertainment. We applaud the leadership and hard work of Danville’s Mayor, City Council, City Manager, previous and Interim Directors of Economic Development, and numerous City staff in achieving this milestone for the community. In March 2019, the…
On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…
Nothing can truly prepare you for some of life’s major milestones. First job, first house, first child, first start-up . . . At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to look back on where we started, and the lessons learned on the way. I have learned…
Keeping up with the latest research, trends, and technology can be exhausting in any industry. From time to time, I am guilty of allowing myself to get so busy with work, that continuing education is put on the back burner. However, I’ve managed to fit in some really interesting in-person and online training courses over…
Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market. Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…
At Convergence Strategy Group, we are a team of lifelong learners. We are always seeking more information, better ways of doing things, and insights from across the globe. In the spirit of the holidays, Convergence Strategy Group would like to share a few of our go-to online resources – a few of our “favorite things”…