G2E Presentation: Demographic and Psychographic Analytics

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services' Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada. ...

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Reflections on Our First Year in Business

Nothing can truly prepare you for some of life’s major milestones.  First job, first house, first child, first start-up . . .  At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to...

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On-Site or Online Sports Betting?

I had the honor recently to speak at the Spring Conference of the International Masters of Gaming Law held in New Orleans.  The conference included two full days of thought-provoking and informative discussions of the most pressing legal issues...

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NFL – Now would be an oxymoronic time to be trying to ask for a sports betting Integrity Fee

I need to preface this by saying I’m a Saints fan who was in the Superdome when their season came to an abrupt end, so I’m particularly bitter about the NFL right now, as are many sports fans along...

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Sports Betting Success Indicators: Consumer Behaviors

Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market.  Utilizing proprietary consumer behavior data,...

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