G2E Presentation: Demographic and Psychographic Analytics
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G2E Presentation: Demographic and Psychographic Analytics

BySuzanne Leckert

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada.  This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…

Reflections on Our First Year in Business
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Reflections on Our First Year in Business

BySuzanne Leckert

Nothing can truly prepare you for some of life’s major milestones.  First job, first house, first child, first start-up . . .  At Convergence Strategy Group, we are celebrating one year in business and I’m taking a moment to look back on where we started, and the lessons learned on the way. I have learned…

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On-Site or Online Sports Betting?

BySuzanne Leckert

I had the honor recently to speak at the Spring Conference of the International Masters of Gaming Law held in New Orleans.  The conference included two full days of thought-provoking and informative discussions of the most pressing legal issues for the gaming industry worldwide.  My panel entitled, “UIGEA, the Wire Act, the Indian Gaming Regulatory…

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NFL – Now would be an oxymoronic time to be trying to ask for a sports betting Integrity Fee

BySuzanne Leckert

I need to preface this by saying I’m a Saints fan who was in the Superdome when their season came to an abrupt end, so I’m particularly bitter about the NFL right now, as are many sports fans along the Gulf Coast. To the extent that, for the first time in decades, I won’t be…

Sports Betting Success Indicators: Consumer Behaviors
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Sports Betting Success Indicators: Consumer Behaviors

BySuzanne Leckert

Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market.  Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…