G2E Presentation: Demographic and Psychographic Analytics
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G2E Presentation: Demographic and Psychographic Analytics

BySuzanne Leckert

On Thursday, October 17, 2019, Convergence Strategy Group Managing Partner Suzanne Leckert and Tribal Gaming Services’ Joseph Witterschein led a discussion on Understanding Your Customers Through Demographic and Psychographic Analytics at the Global Gaming Expo in Las Vegas, Nevada.  This important event for the gaming industry attracted nearly 30,000 attendees, including commercial and tribal casino…

Sports Betting Success Indicators: Consumer Behaviors
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Sports Betting Success Indicators: Consumer Behaviors

BySuzanne Leckert

Fresh off the heels of some great discussions on sports betting over the weekend, I’ve put together a few quick graphics that shed some light on the potential for the legalized sports betting market.  Utilizing proprietary consumer behavior data, with the Gulf Coast as an example, the above maps demonstrate: For each variable, these maps…

The Path Toward Sports Betting for Native American Tribes
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The Path Toward Sports Betting for Native American Tribes

BySuzanne Leckert

If you read the news, it appears that the entire United States gaming industry is obsessed with sports betting.  Hungry for new product offerings and approaches, operators see the potential that sports betting has to produce new revenue streams.  Sports betting and iGaming are very popular with players and largely profitable for operators across the…

Traffic Patterns and their Impact on Project Success
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Traffic Patterns and their Impact on Project Success

BySuzanne Leckert

As real estate professionals have repeated for years, “location, location, location”.  When our clients begin the process of planning large and small-scale development projects, the location is generally a given.  A parcel may already be owned, and our client wishes to utilize it to its fullest, or a small number of parcels are being considered…

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Who We Are and What We’re All About

BySuzanne Leckert

While Convergence Stategy Group is new firm, Dr. Scott Fisher and I have been active in the development, casino gaming, economics, and planning sectors for more than two decades.  Recently, we were fortunate to sit down with Roger Gros of Global Gaming Business to discuss what we have in store.  You can access the Global…